About
I’m Helena, a UX/Product Designer with 6+ years of experience designing digital products and service workflows. My work combines research, product strategy and interface design to make complex processes clearer and easier to use.
Previous consultancy experience includes projects for Catalan Government · InfoJobs · Milanuncios · Balearia · Catalana Occident · Allianz · Seguros Santa Lucía · SEAT · Hong Kong Express · Atrápalo
My focus areas are UX strategy · Product design · UX research · Competitive analysis · AI-assisted product experiences · Workflow design
What drives my work
People first
I start from real user needs to design experiences that feel clear, useful and respectful of people’s context.
Systems thinking
I look at the big picture to connect the dots, structure complexity and design workflows that make sense end to end.
Impact and purpose
I care about designing tools that create meaningful impact — for businesses, teams and the people who use them.
Let’s work together
For product design roles, freelance projects or collaborations, feel free to reach out.