evolution
A millennial-focused banking line for evoBank
Lean UX · 2026
Context
EVO Banco needed a way to connect more meaningfully with millennial users, who often experience banking as complex, distant and hard to build into everyday financial habits.
Role
As part of a Lean UX team, I helped define and test a new product concept aimed at making saving feel more approachable for younger users. We created an MVP landing page, defined KPIs and measured performance through Google Analytics and Hotjar.
Impact
The project tested whether a more engaging, habit-oriented banking experience could help EVO Banco attract and retain millennial customers before investing in a full product build.
Traditional banking struggles to connect with millenials
For many younger users, banking still feels formal, complex and emotionally disconnected from daily life.
Checking balances, planning expenses or saving money can feel stressful instead of empowering.
Early key assumptions
A clearer, more approachable banking experience could reduce perceived complexity and make users feel more in control.
01
Progress, challenges and rewards could make saving feel more motivating and help users build stronger habits.
02
Small, guided financial support could help users manage end-of-month pressure without feeling intimidating or risky.
03
Testing the emotional hook
We used a short video to test whether a more relatable tone could make the banking problem feel closer to millennial users.
It framed saving and money management as everyday emotional challenges, not just functional banking tasks.
Testing the MVP with a Lean UX approach
Before designing a full banking product, we created a minimum viable product in the form of a landing page. We defined success KPIs, shared the page with potential users and measured performance through Google Analytics and Hotjar.
This allowed us to compare real user behaviour against our initial assumptions and evaluate whether the value proposition was clear and engaging enough to move forward.
From concept to product experience
The validated value proposition was translated into a mobile-first banking experience designed to make saving feel clearer, more motivating and easier to build into everyday routines.
The app combined practical financial tools with progress tracking, challenges and a friendlier tone of voice to help users stay engaged with their goals over time.
Measuring the early traction
We shared the MVP landing page with a small group of Gmail contacts and measured performance through Google Analytics and Hotjar.
The results exceeded our expectations, so we treated them as encouraging directional signals to refine the value proposition and next iteration.
Reflections
Evolution helped me explore how financial products can feel less intimidating by combining clarity, motivation and habit-building mechanics.
The Lean UX process was especially valuable because it shifted the work from designing a full product upfront to testing whether the value proposition was understandable and engaging enough to move forward.
Collaboration note
Originally developed in collaboration with Xavier Crespo, Adrián Padilla and Zoraida Moreno. This case study focuses on my contribution to the concept, product direction and interface design.